Freehub magazine
Producer-at-large
As Produce-at-Large for Freehub, an independent quarterly print mountain bike magazine, I’ve led projects that span print, digital, live events, and multimedia storytelling. From scope to launch, I manage highly organized productions that stay true to Freehub’s high editorial standards while delivering compelling content for advertising partners.
My work includes producing digital partner campaigns, live activations, and multimedia content that consistently outperform benchmarks—garnering over four times the usual views and engagement. Collaborations have included Arkansas Tourism, SRAM, Visit Reno Tahoe, Maxxis, Yeti Cycles, and New Belgium Brewing.
Beyond production, I bring together creative teams of designers, photographers, videographers, and editors to align on strategy, achieve objectives, and meet deadlines. I also contribute regularly as a writer, authoring thoughtful, research-driven mountain bike community, people, and place features that get to the heart of the sport.
